Being embedded in a team environment allows me to maximise my effectiveness. Spending time building relationships with all members of a team sets a strong foundation, allowing my work to have a stronger impact. With embedded support, I am readily available to coaches and athletes who are seeking help and regularly interact with all members of a team. Often times, what’s best for an athlete can be discovered through collaboration with different sources (e.g. nutritionist, team doctor, coach, sport psychologist). Being part of a team environment, as opposed to an outsider, gives me a strong understanding of the team culture and gives me multiple avenues to bring about change. As my practice is underpinned by ethical guidelines, maintaining athlete confidentiality is a big focus of mine with this type of support. The primary benefit of embedded support is my ability to get a more full picture, and more accurately identify what is needed and how I can help. Embedded sport psychology support can involve: